The Personality Color Wheel

Hey Guys,

Been on my hustle lately and I hope you guys have been too! One thing I have been thinking about lately is the important of EQ and “knowing your buyer”. I learned from a couple books and website about the personality color wheel and how important it is when you are trying to sell.

The whole point of the personality color wheel is all about distinguishing your potential buyer and being able to relate to them based upon their personality. Here are the list of colors and what they mean:

Red: This type of person is very motivated by success and money. They are self-starters, and visionary type people who are most concerned with fiscal gains.

Blue: This person is Mr. Social. They like to joke around a lot. Always wondering when the next party is and isn’t as concerned with fiscal gains, rather more of just having a good time.

Yellow: This person is most concerned with helping people. Their main goal in life is to help as many people as they can in one way or another. Less concerned with fiscal gains.

Green: This person is Mr. Facts. This is the who, what, when, where, and how type person. They need to see concrete evidence with everything and numbers don’t lie for this person.

Each one of your potential buyers will most likely be a combination of these two colors. The best thing to do when speaking with these people is to ask questions and get a feel for which color or colors they are so you can relate to them.

Also, if you look below you’ll see a diagram of the four types of buyers. This is a great way to understand even further what type of buyer you are dealing with and how to get them to the sale. You can get in-depth and further information at SalesHQ, a phenomenal source for professionals.

I hope this information will be useful to you guys and you will find value in it and hopefully be able to apply it to your own business practices. If you ever want to reach out to me or ask any questions, head over to my contact page and fire away! Later guys!

Personality Color Wheel

Personality Color Wheel

Types of Buyers

The 4 Types of Buyers

What We’ve Been Working On

Hello everyone! Sorry for the brief absence but we’ve sure been busy. A lot of hustling, reading, studying, meetings, just pushing for success. I wanted to just talk to you about what I did today and why I believe it’s important.

All morning we’ve been sitting at the kitchen table on our laptops cutting out things we want to see of our future selves having and obtaining. The cars we want to drive, the house we want to live in, the businesses we want to be apart of, and more.

The reason that this is so important is because you can create a version of yourself that you eventually want to become. Humans have more power than we let ourselves to believe. If we have the vision in our minds, we can create our future reality.

The point of a vision board is to be able to inspire. Inspire yourself when you might be feeling the self-doubt starting to take over. Have the vision in front of you every day and watch as you grow into your future self. Here is a great video to help you get started!

Here is a picture of the black on black Audi Q7 that I told myself I would get next summer. Time to hustle!

Here is a picture of the black on black Audi Q7 that I told myself I would get next summer. Time to hustle!

The Compound Effect and What It Means

Compound Effect
Hey Guys! It’s been a few days since my last post but I have been gathering some great content for you guys looking for some productive tips and motivation. A friend of mine who I met at a conference a few years ago called me and we had an amazing conversation about some of the things he’s implementing in his own business recently. He is a young entrepreneur who owns Spokane Garage Services in Spokane, WA and is the true definition of a hustler. I truly value our talks and his input.

He just read a book called The Compound Effect by Darren Hardy and said he’s seen great success after implementing the strategies in the book into his business and his personal life. Here are a few of the notes and tips from our talk:

The compound effect is ultimately the collection of all the decisions you make that ultimately shapes your destiny. This is directly correlated to the ripple effect which states that the decisions you make have a lasting effect on future outcomes. I started to reflect on this theory in my own life where some of the decisions I made effected the outcomes of things that happened later in my life. I think if we thought more consciously about the ripple effect in our lives we would question some of our decision-making.

“The first step towards change is awareness.”

As we talked about self-awareness in our last post, in the book Hardy talks about change. When you want to see change in your life you have to first identify what you want to change. Once you have identified what you want to change you need to have the strategy and awareness of how you are going to execute of your game plan. What might hold you back? Who might stand in your way? When you can identify these barriers before hand your chances of actually succeeding will increase greatly.

Lastly, if you are someone who is looking to improve production and drive overall results you need to start tracking your daily habits. I love this quote from John C. Maxwell… “You will never change your life until you can change something you do daily. The secret to success is found in your daily routine.” Change your thinking! Stop thinking about how hard it will be toget to the end and think about how you can do your absolute best right now! Today! Find a routine that breeds success and stick to it!

Ok guys that’s all I got for now. I hope you can take some value out of this post and again as always if you have any questions hit me up at [enter email here]. I should have some more content tomorrow for you guys. Be great!
Darren Hardy

No One Can Outwork This Guy… No One

Hey guys! I was doing some P.D. (personal development) today and came across a video from Gary Vaynerchuk. If you haven’t heard of “Gary Vee” before, he is the CEO of VaynerMedia and VaynerRSE.VaynerMedia is a social media agency that markets for the world’s most popular and recognizable brands. VaynerRSE is an investment fund in some of the best, new cutting tech in the world.

Born in the soviet union, Gary came from humble beginnings where he worked tireless hours at the family liquor store in the New York. Being in the day in and day out operations of the family business, Gary learned what it took to run a successful business at a young age.

Now, VaynerMedia will gross over $100 million in revenue this year and VaynerRSE is growing quickly. One thing Gary always talks about is self-awareness. I believe this is one of the most important keys to personal happiness and success. Before you can reach success, you need to be able to understand yourself fully to know how to reach your maximum potential.

For example, some people were born to play football and their DNA will allow their maximum potential to be at the ceiling of success in the best football league on earth, the NFL. Most people can work and work and work but will never reach that NFL level because it is simply not in their DNA. Understanding this to the core, is true self-awareness.

Once you find this self-awareness, you can identify your true strengths. Gary goes “all in” on his strengths and preaches to not care about your weaknesses. On top of this, Gary’s work ethic is unmatched. He works up to 18 hours a day! And document’s it all on his daily blog called “DailyVee”. You can find more info here on Gary and his success.

Here are 10 awesome quotes from Gary:

  1. “If you live for the weekends and vacations, your sh*t is broken.”
  2. “Content is king, but marketing is queen, and runs the household.”
  3. “Look yourself in the mirror and ask yourself: ‘What do I want to do every day with the rest of my life?’ … DO THAT!”
  4. “Ideas are sh*t, execution is the game.”
  5. “Part of why you love your parents is because they loved you first, brands need to do that.”
  6. “I look at only two things when angel investing. Are you solving an important problem? Do you care about your end users?
  7. “Trust is on the rise, because transparency is on the rise.”
  8. “Never, EVER allow someone to define who you are.”
  9. “99% of people do not market in the year we live in”
  10. “Skill are cheap. Passion is priceless.”

I hope you guys can take some value from this post and it can jump start whatever business or success you are reaching for. Keep grinding guys!

P.S. for my entrepreneurs out there… Check out this video. I promise you’ll like it 🙂

Why Corrado?

So you might be wondering, why the name “Corrado”?

That’s a great question.

The four of us (Brian, Josh, Alex, and myself) all grew up in the Azusa, CA area and all went to Slauson Middle School. Our favorite teacher and middle school basketball coach, Mr. Corrado, always preached the importance of hard work and dedication to anything we were doing in life. He was a phenomenal man, teacher, and coach. Unfortunately, we lost him a couple years ago and wanted to name this group in his remembrance.

His favorite phrase was, “Be a person of integrity, and you can never go wrong!

This phrase means a lot more to me now then it did when I was playing hoops for the Panthers.

As I got older, I started to think about what it meant to be a person of integrity. I believe it means sacrificing time and effort, for doing things “the right way”. That is what Mr. Corrado always preached.
Another one of his favorite sayings was, “the tongue has the power of life and death”.

I personally have used this in my own life when I found myself in times of adversity. The words that we choose to words are physical in the universe. They exist! And the best part about it is we have the power to choose the words we want to say.

Here is one of my favorite videos from one Will Smith who talks about dreams and success!

Have you ever found yourself in a tough situation and used positive thinking and words, maybe even meditation or prayer, to help guide you into a better one? If you did, shoot us an email at info@socalcorradogroup.com, we would love to hear your story!

Until next time.